Get Your Child OnTRAQ for Success.
One indicator determines which children will succeed in school (and life):
how many quality words they hear.
We help you give them more of the words that matter most, every day.
One indicator determines which children will succeed in school (and life):
how many quality words they hear.
We help you give them more of the words that matter most, every day.
The OnTRAQ™ methodology underpins all our content and is built on groundbreaking, evidence-based early childhood research.
No matter what your child's age or reading level, we have something to help them in their journey to becoming a successful student and adult.
Hundreds of daily lesson plans & resources to help parents implement the research findings more easily and more affordably, starting at birth. Age 0-3
Hundreds of fun, creative, silly, imaginative, and heart-warming read-aloud stories, perfect for bedtime, story time or ANY time. Age 2-12
Hundreds of read-aloud non-fiction articles exploring nature, animals, science, mechanics, engineering, math and the amazing world around us! Age 2-12
In the most-important study ever published in the field of early childhood development, researchers discovered one action to be the single-greatest factor in whether your child will succeed in school (and life). What is it?
The number of words your child hears.
Unfortunately, most children do not hear enough words, even in well-off and highly educated homes.
The landmark study, called Meaningful Differences in the Lives of Everyday Children, was published by child development experts Dr. Todd R. Risley and Dr. Betty Hart.
This study found that certain children heard 30 million MORE words than their peers, and this single difference accounted for their success in school (and later, in life). In contrast, the other children struggled in school, and educators were never able to close that gap.
Since that time, their research has been reconfirmed thousands of times over by a non-profit group called LENA.org.
In continuing the work of Hart and Risley, LENA has discovered that the quality and type of words matters deeply.
Our stories, articles, games, OnTRAQ™ methodology, and other materials, are built on the evidence-based practices stemming from this body of research.
TRAQ stands for
Talk, Read & Ask Questions
LENA.org has shown that the QUALITY of words matters as much as the quantity. Not all talk is equal. The most valuable talk is called “conversation turns” – when a parent talks, then waits for the child to reply – even if/when the baby can’t speak yet!
That’s why all our content implements our OnTRAQ™ methodology, short for Talk, Read, & Ask Questions.
Every story, every article, every book and every product we create is designed to help you engage your children in higher quality words through conversation turns.
“Success is the product of daily habits—not once-in-a-lifetime transformations.”
It’s one thing to have access to amazing, powerful tools. It’s another thing to remember to use them every day. We understand life is busy and even important things are sometimes forgotten.
To help you never miss a story time or Child Genius 101 lesson, you can opt-in to daily emails or texts with a link to the daily story or Child Genius 101 daily lesson!
“All big things come from small beginnings. The seed of every habit is a single, tiny decision. But as that decision is repeated, a habit sprouts and grows stronger."
Dad, I love you because you read knowonder! stories to me every day.
Read-aloud refers to content that is read out loud to a child by a parent, a tutor, a care-giver, a teacher or anyone interested in helping children grow, learn & develop.
Read-aloud stories & content enhance & strengthen many literacy skills and abilities even better than picture books or other kinds of stories. Consider the following:
Fun Facts! are non-fiction articles that explore the amazing world of nature, animals, science, space, physics, math, engineering and more!
Like knowonder! stories, Fun Facts! are perfect read-aloud content.
Some samples of Fun Facts! include:
Parenting magazines spout hundreds of pieces of advice – but the first, the most important, & the most affordable thing you can do to help your baby’s brain develop, is to STAY OnTRAQ™ (TALK, READ & ASK QUESTIONS).
Talking proactively with your child is the first step in helping your child prepare for success in reading, in school, and in life, beginning at birth!
Child Genius 101 not only teaches WHY talking is so important, we also make it easy and affordable to IMPLEMENT the findings in your own home.
Enjoy excerpts from some stories in the knowonder! Story Vault. If you like what you see, join today!
Many generous donors have helped make OnTRAQ by knowonder! possible.
Please join us in giving the gift of literacy.
For just $0.10 per day, you can change the life of a child in need and literally break the cycle of poverty in just one generation.
“As long as children do not have equal access to books, we will never live in a truly equal society.”
